So it Began!

Nomadic Outdoor Media

In late 2019 our founder, Steve Miller recognized an opportunity that would help marketers and businesses in the Carolinas by offering them a different kind of advertising that would engage, captivate, and drive awareness. A business plan was developed around the concept and the timing was set to launch the new company's services. Then, in what seemed like an instant, the world as we knew it came to a total stop... Slowly over the next couple of years, the fog lifted and business began to normalize.

Fast forward to late 2023, Steve relooked at his original idea realizing that the opportunity was more relevant now than ever and Nomadic Outdoor Media came to life. As we write this post, Truck #1 of the planned 4 during the next 18 months, is currently under construction. It will be live and on the road in late March.

We look forward to showing you how we can drive impactful awareness for your businesses & brands by going to your prospects/customers anytime, anywhere.

By Steve Miller April 20, 2025
🎉 Nomadic Outdoor is ONE! 🎉 A year ago, we hit the streets with a big vision and a bold truck — to revolutionize out-of-home advertising through mobile LED billboards and unforgettable brand experiences. 🚛✨ Since then, Nomadic Outdoor has: ✅ Partnered with incredible brands and agencies ✅ Delivered campaigns that moved — literally and emotionally ✅ Lit up cities, festivals, and moments that mattered ✅ Grown a dedicated, creative, and unstoppable team To our clients, partners, team, and community: THANK YOU! Your belief and energy fuel us every mile of the way. Here’s to year two — more innovation, more movement, more impact. 🚀
By Steve Miller April 17, 2025
It’s that time of year again—festival season is heating up, and with it comes a golden opportunity for brands to connect, engage, and leave a lasting impression. Festivals aren’t just about music, food, or art—they’re buzzing hubs of culture, community, and conversation. And for marketers? They’re a dream playground for creative, high-impact advertising. Whether your brand wants to boost visibility, spark interactions, or go viral on social—festivals are where it happens. Let’s break down a few winning strategies that are getting serious results: 1. Mobile Billboards & Traditional OOH That Moves the Needle Let’s talk about one of the most underrated power moves: Mobile Billboard Trucks. Imagine this—you’re rolling a larger-than-life digital screen with your brand message straight into the heart of the action. Not only does it cut through the clutter, it literally goes where the people go—outside the venue, around hotels, afterparties, and even traffic routes leading to the festival. This is awareness in motion. And it works. Take Coachella, for example. Brands have used mobile billboard trucks to promote after-hours events, limited-time offers, and influencer meetups—resulting in massive foot traffic and real-time buzz. Add dynamic content and geofencing, and you’ve got the power to update messaging on the fly. 2. Experiential Marketing & Brand Activations That Break the Internet This is your chance to go beyond the banner—give people something to remember (and share). Think branded lounges with phone charging stations, immersive pop-ups, or a scent bar for a fragrance brand. It’s about creating a vibe. One beauty brand turned heads at Lollapalooza with a glam tent offering free makeovers and custom festival kits. Not only did people line up, they posted about it. Nonstop. Experiential activations like these turn fans into brand evangelists—and their posts into earned media gold. 3. Merch & Giveaways That Keep Working Long After the Music Stops What’s better than a great giveaway? One that sticks around. Think branded sunglasses, hydration packs, or glow-in-the-dark bandanas—items that attendees use all weekend and keep long after. Imagine your logo on every water bottle in the crowd during a blazing summer set—now that’s visibility. When done right, giveaways feel less like advertising and more like a thoughtful gift. That’s how you build positive brand association. 4. Guerrilla Marketing That Disrupts in All the Right Ways Want to stop people in their tracks? Get creative with guerrilla tactics. Projection mapping on buildings, interactive sidewalk chalk, or even a fleet of branded scooters zipping around festival hotspots. Some brands are using QR codes in unexpected places—on light poles, coffee cups, or even temporary tattoos—to drive traffic to exclusive content or AR experiences. The goal: create curiosity, conversation, and connection. Big Vibes, Bigger Results Out-of-home advertising at festivals isn’t just a tactic—it’s a statement. You’re showing up where your audience lives, celebrates, and shares. When you combine bold visuals with smart strategy—especially mobile billboards and experiential moments—you don’t just make an impression… you make an impact. Let’s build something unforgettable together. Whether you're planning your summer festival takeover or exploring your first mobile billboard campaign, we're here to help you dream big and go bold. 📩 Drop us a line at hello@NomadicOutdoorMedia.com and let’s bring your brand to life at festivals all season long.
By Steve Miller March 17, 2025
🍀 From all of us at Nomadic Outdoor Media, we wish you a fantastic St. Patrick’s Day filled with laughter, good fortune, and maybe even a bit of magic! May your day be as bright as a rainbow and as lucky as a four-leaf clover. Sláinte! ☘️💚 Ready to make your brand unmissable? Let's connect and take your message to the streets!
By Steve Miller March 12, 2025
We are thrilled to announce that the Class of 2025, Season 12 ArtPop Street Gallery artists are now lighting up the streets of Charlotte! Thanks to our collaboration with ArtPop, their artist's stunning work is featured on our digital billboard trucks, bringing creativity to life where you live, work, and play. If you’re new to hashtag#ArtPopCLT, you can already find these talented artists on the Adams Outdoor Charlotte region digital network—and now, you’ll see them on the move, transforming everyday streets into vibrant art experiences. With our innovative outdoor advertising solutions, every street becomes an opportunity—for engagement, visibility, and connection. Let’s turn your brand into a moving masterpiece!
By Steve Miller March 5, 2025
As tax season approaches, consumers are thinking about their refunds and making important financial decisions. This is the perfect time to make your business/brand highly visible. Mobile Billboard advertising’s expansive reach, hyper-local targeting, and favorable perception make it an essential tool during tax season and beyond for financial services organizations. By meeting your audience where they live, work, and commute, you can ensure consistent visibility and engagement across all age groups, particularly younger generations. Mobile Billboards offer several key advantages: ✅ Non-skippable and non-blockable - your message is always on, reaching thousands in your target market daily. ✅ Cost-Effective - Mobile LED trucks can provide many impressions for a relatively low cost. ✅ Builds trust and keeps your brand top-of-mind. Your story deserves to be seen and heard. Let us help you make it happen. 📞 704.980.8499
By Steve Miller February 7, 2025
Attention in today's fast-paced world is fleeting - a hurried pedestrian or a distracted driver can easily miss a traditional static billboard. That's where the power of digital mobile billboards shines. These dynamic advertising platforms easily capture the attention of both pedestrians and drivers. With vibrant visuals and a compelling message, they ensure your brand's story is seen, whether your audience is on foot or behind the wheel. Mobile billboards are the bridge between motion and focus, reaching your customers exactly where they are. This makes them the perfect solution for any campaign that needs to cut through the noise of our crowded, fast-moving world. Are you prepared to make your brand unforgettable? Together, we can turn every street into an opportunity for engagement and visibility with our innovative outdoor advertising solutions. 📞 Call us today to get started (704) 980-8499
By Steve Miller January 2, 2025
If you're content with the status quo, then your business in 2025 could look no different than it does today. But is that really what you want? Are you interested in growing your customer base and driving real results? Then listen up, because we've got an idea that will be a game-changer. Did you know that outdoor advertising offers one of the lowest costs-per-thousand (CPM) of any major ad medium? In fact, it outperforms TV, radio, digital, and print when it comes to cost-effectiveness. And mobile billboards like the ones you see here, take it a step further by delivering your messages directly to specific locations, ensuring your content connects with the right audience at the perfect moment. In fact, a remarkable 82% of viewers actually remember the ads they see on mobile billboards. That's a potent tool for sparking consumer interest and driving physical & digital traffic. Imagine what that kind of exposure and engagement could do for your marketing efforts. Are you ready to explore the possibilities? Let's dive in together to see how this approach can elevate your brand/business to new heights. Let's roll 📞 704.980.8499
By Steve Miller December 18, 2024
Nomadic Outdoor Media takes your business or brand's message directly to where your customers live, work & play. We value the partnership we build with our customers by providing full transparency to our vehicle's routes, stats, and access to view the feeds from the cameras we have mounted on all sides of each of our trucks (live or recorded). Nomadic Outdoor's fleet also captures the mobile device IDs that reside within the viewing range of our ads which provide clients with in-flight campaign measurement and the capability to bring their offline audience online. Now, isn't that what great business partnerships are all about? We would love the opportunity to help you grow your brand or business. Don't wait for customers to come to you, let us take your message to them! 📞 Call us today to get started (704) 980-8499
A truck with an american flag on the side is parked on the side of the road.
By Jonathan Graviss May 2, 2024
After the terrible loss of our fallen Charlotte heroes, we have been out to honor our law enforcement injured and killed. Our hearts and prayers go out to the brave souls of the United States Marshals Service, North Carolina Department of Adult Correction, and Charlotte-Mecklenburg Police Department. Our deepest sympathies to all affected by this senseless tragedy that took place. A fund has been set up to aid the victims and their families at: www.backthebluenc.org/
A truck that says happy national oatmeal cookie day charlotte
By Jonathan Graviss May 1, 2024
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